Dmexco 2026

Dmexco is Europe's long running trade fair for digital marketing, advertising, and the wider digital economy. Every September it fills Koelnmesse in Cologne with around 40,000 professional visitors and more than 700 exhibitors from Germany and abroad. The 2026 programme, themed Scaling Intelligence, spreads more than 1,000 speakers across 16 stages, with AI, retail media, and the creator economy leading the agenda. It draws marketing, commerce, and media teams as much as it draws pure tech companies.